Apple store fashion valley upgrade#
Apple store fashion valley download#

Beginning in June 2015, half of the store’s first floor was walled off, requiring customers to enter on the right side of the building. Regent Street’s short-term space took many forms throughout construction. With standard white walls, wood floors, and a blacked out ceiling, the basement store was consistent with smaller temporary spaces design-wise, but considerably larger than average in terms of floor space. Photos: courtesy of Storeteller Apple Regent Streetĭuring a monumental and extensive Foster + Partners redesign of London’s Regent Street store, Apple built a temporary space underneath the regular store as to not inconvenience customers. When SoHo’s regular store reopened nearly one year later, it had been completely redesigned with a new Genius Bar and Briefing Room, updated glass staircase, and an expanded theater. The space featured an industrial, upscale warehouse interior design with exposed brick walls, a wood and steel staircase, and Corinthian columns. Due to the extended length of remodeling and the popularity of the store, Apple chose to open a massive temporary location nearby at 72 Greene St.

Apple store fashion valley upgrade#

New York City’s first Apple store, SoHo, originally opened in 2002 and was due for a big upgrade nearly a decade later. Seldom well-documented in photos or writing, we’ve scoured the archives to catalog each temporary store and recognize an overlooked retail craft.įew flagship Apple stores have ever operated out of temporary spaces, but those that have are among Apple’s most ambitious projects and needed to be equipped to handle significant foot traffic. Overshadowed by the splendor of an all-new store, they’re forgotten almost as quickly as they were realized, slipping into the pages of history. When remodeling is complete, these short-term spaces vanish literally overnight. Apple spares little expense to provide the best experience they can even under cramped or less-than-ideal circumstances. Signage and branding remain consistent and of similar quality to full-size stores. Identical tables and fixtures are built for each space. Even though both their construction time and useful life are short, temporary stores attempt to provide a familiar retail atmosphere. Yet, these makeshift spaces reveal Apple’s extraordinary attention to detail. The spaces are strictly meant to bridge the gap during a store redesign and aren’t celebrated. Temporary stores often pop up with little notice or fanfare. In locations without nearby alternatives or where construction work is estimated to be time-consuming, Apple has implemented temporary stores to ease the transition. As Apple’s stores have steadily grown in popularity over the past 17 years, renovations and expansions to keep up with increased traffic have necessitated temporary closures from time to time. Closures mean lost sales, disruptions to service, and a negative customer experience. With titles in the most influential major cities, Modern Luxury excels in capturing the urbane metropolitan lifestyle.No retailer wants to close a store - even temporarily. Modern Luxury is the premier luxury lifestyle publisher in the United States. * Easy to navigate indexing and search functionality * Exclusive Radar section with the latest in trends, fashion, jewelry and more * Exclusive celebrity photo layouts and interviews * Check out Scene photos from the hottest area events * Read great reviews of the best dining and nightlife in Silicon Valley * Every new issue is push notified right to you You will be notified of new issues as they release. The Silicon Valley magazine app offers a mini escape, showcasing the finest in fashion, local dining, culture, home design, and travel. Whether it's a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of area hot spots, Silicon Valley consistently engages the influential and affluent.

Apple store fashion valley download#

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